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Jason Hornung: The Importance of Facebook Advertising to Your Business

Facebook ads make a valuable step for brands because of the extra exposure, targeting options, and reach it provides to companies advertising on the platform. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. When choosing Facebook advertising, it is important to be able to differentiate the performance of paid advertising and organic activities.

How do you calculate paid from organic likes? Organic and paid likes are divided in the Facebook Insights data export and Insights tool, where the number of people who liked your fun page are broken out by location. The three sources of paid likes found within Like Sources include mobile ads, sponsored stories, and pure ads. When advertising on Facebook, it is hard to report audience growth that is organically driven. Many successful businesses today hire professional social media marketers to be aware and to understand the effects of paid ads and organic activities, avoiding paid likes attribution to successful community management efforts. Now, you can identify successful techniques through organic growth trends when it comes to building your audience. Through Facebook and other social media platforms, new or starting businesses can establish their name without too much cost, rendering their fair share to the marketing world. As compared in the past, consumers today are smarter and they know what they need and what they like, and studies show that major consumer decisions are greatly affected by social media. As a business owner, you can use this opportunity to let your target audience know that your brand exist to provide them another option. Today, more consumers are adventurous and they are not afraid to try new products and services available in the market today.

Social media marketers are helpful in achieving the short-term and long-term goals of businesses through the right Facebook advertising techniques, and Facebook ads can easily go viral in just a day once you are able to hit the sweet spot of your target audience’s hearts. When it comes to hiring a social media expert in Facebook advertising, you have to consider the reputation, experience, expertise, and your budget. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. Allow us to help you realize your business’ full potential with social media marketing through Facebook advertising, feel free to check our website or homepage now. Contact Jason Hornung and start reaping the fruits of Facebook advertising’s success!

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