Reviews as a Marketing Tool
Reviews have become an integral part of online marketing tools.Presently, potential customers check the credibility of items and services before making purchases. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most commonly viewed reviews are Google reviews though there are other types of reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Business enterprises should take advantage of this knowledge to win more customers. Good ratings and reviews would sell the company well to potential customers.
Websites settings and configurations allows business to control what they want to be visible on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is also appropriate to respond to positive reviews as an appreciation to the client.
With today’s fast paced generation, only what is outstanding will keep them looking. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small-scale business that is using reviews from a popular compang-Google to build its image.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Purchasing plug-ins may actually be unnecessary when using some applications. Google places reviews is a plug in that can be used with WordPress. With this, one can feature 3 views concurrently. The review panel can be customized by changing some configurations and design options.
Yelp is another popular review platform for industries.Yelp is designed to only feature real customer’s reviews thus making it credible. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Reviews from facebook can also be used on a company’s website.
Beyond the three review tools covered by this article, there exist others. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.